It’s not going well for the perky one…

It seems that things are not going so well for Katie Couric, the veritable Eva Braun of newscasting. Kaite can not seem to get it fair or balanced.

Courtesy of On Tap:

When perky Katie brought her smile and empty head from morning show couch to evening news anchor desk, I predicted that she would be a disaster.

6 months after making her debut, the extent of that disaster is clear. In the recently completed February “sweeps” period, Couric’s evening newscast finished dead last among the three major networks. Since September 4, Couric has hemorrhaged 10 percent of the average audience she inherited from Bob Schieffer.

The reasons for Katie’s spectacular and on-going failure are as numerous as they are obvious. Katie’s over-the-top bias affects every aspect of her show, and viewers, after giving it a try for a while, are simply changing the channel.

More significant is the utter lack of substance in Katie’s nightly appearances. Writing in today’s USA Today, no less a media observer than the paper’s founder, Al Neuharth, writes, “Six months later her lack of serious reporting experience severely handicaps her on hard news.”

25 million viewers a week still turn into nightly news programs, and they’re looking for news. They’re not looking for Katie’s soft focus features and peachy-keen interviews.